Creative Growth · Full-time · 6+ hours/day preferred
Creative Strategist
Own the short-form growth engine across our real-model and AI creator brands—from research and hypotheses to shipped creative, performance analysis and the next winning test.
THE ROLE
Open nowThe opportunity
MM Management is a growing creator-management agency operating high-volume Instagram content across multiple real-model and AI creator brands. We are hiring a full-time Creative Strategist who is genuinely obsessed with short-form content, attention and growth. You will own organic Instagram creative strategy across an initial 4–6 model accounts, then scale with the roster. This is not a role for someone who only makes plans: you will research, ideate, brief, direct, coordinate and drive content through to publication, then read the data and decide what the team tests next. The role is remote and full-time preferred, with a minimum target of six hours per day and the option for an exceptional candidate to begin at four to six hours and scale. Base pay starts around $4–$6+ USD per hour depending on experience and proven value, with performance bonuses tied to Instagram traffic and subscriber growth and a pay review after three to six months. Attention check: when the application asks which fruit appeared in this role description, enter Mango.
What you will own
- Own creative strategy and execution across an initial 4–6 models, scaling as the roster and systems grow
- Research viral formats, hooks, niches, competitors and emerging platform behaviour every day
- Turn research into specific niche/ model relevant testable hypotheses rather than copying trends blindly
- Build a differentiated, memorable brand system for each model across hooks, formats, styling, tone and recurring creative lanes
- Create weekly content roadmaps grounded in performance data and current opportunity
- Brief editors and posting VAs clearly, request follow-up footage from models and drive every strong idea through to publication
- Own deadlines and creative standards across the content pipeline; do not stop at handing over a plan
- Review account and content performance daily, diagnose where attention or conversion is breaking and launch the next test
- Onboard new models into the existing content system and get them researching, producing, publishing and learning quickly
- Provide growth strategy and creative oversight for AI creator accounts, adapting the process to what AI can and cannot produce convincingly
- Document useful findings so winning patterns improve the whole operation rather than staying in one person's head
- Work closely with the Operations Manager, editors, posting VAs, models and the agency founder to keep the growth engine moving
What excellent looks like
You are a creative and analytical short-form obsessive with at least one year of full-time organic social growth experience and showable results. You notice the hook, framing, pacing, styling, positioning and tiny brand details that make someone stop scrolling, but you also care whether that attention becomes profile visits, link clicks and subscribers. You constantly research, but you do not imitate blindly: you form a reasoned hypothesis, adapt it to the model, ship the test and learn from the result. You can hold distinct brand identities across several creators, work with both real footage and AI-generated content, and keep editors, VAs and models aligned without being chased. You communicate in fluent English, are comfortable working professionally in the adult creator economy and want serious long-term ownership rather than occasional freelance strategy work.
READY TO APPLY?
Show us how you think.
Complete the seven-stage application after reading the full role. Specific evidence and real results stand out.